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Switch ON
Journey to Your Best Self
Moments that shape our lives often come unexpectedly - brief exchange with a stranger, challenge from a friend, or in my case, an out-of-the-blue question from my four years old son.
“Opa passed away because he smoked a lot, right Papa? I’m happy you don’t smoke. Will you stay with me for a long time?”
It was a simple question, innocent in its intent, but it flipped the switch in me. In that split second, I was committed. My journey of blending personal transformation with professional growth, began at that unexpected moment.
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Kiky Shannon is a solopreneur, engineer at heart, and storyteller driven by a passion for personal growth and helping others unlock their potential. As a husband and a father of two, he leads his family with the principles shared in this book: embracing the Switch, committing to long-term growth while enjoying the process, and creating ripples of positive change.
The inspiration for this book emerged from his transformative journeys, from overcoming fitness stagnation to embracing the bold path of solopreneurship. He believes that transformation is not only possible but also deeply rewarding when approached with clarity, commitment, and grit.
“Kiky’s book, Switch ON, is a true masterpiece in the field of self-development. Much like a samurai pursuing self-discipline, he draws from his own experiences to provide readers with concrete methods for behavioural transformation. This book is not merely a transfer of knowledge — it serves as a catalyst that unlocks the reader’s inner potential and fosters lasting change.
One of the most compelling aspects of the book is its emphasis on balancing intellectual and emotional triggers. As humans, we are often swayed by emotions, but Kiky demonstrates that by harnessing both intellect and emotion, we can take more effective and meaningful action.
Switch ON reminds us of the importance of embracing change and continuously striving for personal growth. Anyone who reads this book will discover the key to unlocking their inner power and finding a clear path toward achieving their goals. By absorbing Kiky’s wisdom and experience, readers will gain the courage to switch ON their own potential and embark on a new journey.
I highly recommend this book, confident that it will help many people successfully navigate their own journey of self-transformation.”
“As Kiky's trainer, I share the responsibility of striving toward a larger goal and meticulously navigating the steps required to achieve the remarkable transformation he has accomplished.
As with any endeavour, the initial stages of planning and goal-setting often appear straightforward and optimistic on paper. However, the true test lies in overcoming the daily challenges and unpredictable obstacles that can make the journey particularly demanding.
The adage, “It takes two hands to clap,” aptly captures the collaborative nature of our efforts. Meeting Kiky only once a week presented its own set of limitations, as the remainder of our communication was conducted online across the other six days. This constraint underscored the critical importance of each second during our one-hour sessions, making our time together indispensable and requiring unwavering focus and dedication.
Through perseverance, mutual commitment, and strategic planning, we have demonstrated that even under challenging circumstances, meaningful progress is not only possible but achievable.
What truly sets Kiky apart is his discipline, innovative approach, and ability to inspire. In our time working together, he taught me as much as I guided him. The strategies and insights shared in Switch ON reflect the dynamic synergy we cultivated.“
“In his book Switch ON, Kiky offers profound insights into his journey of personal growth. The book brilliantly demonstrates how small, consistent actions can lead to significant transformations. Through Kiky’s own life story, the book connects with readers on a deep, emotional level. The authenticity and simplicity of his writing make the content relatable, encouraging readers to embrace their true selves on their own journeys.
While the book addresses topics like professional success & fitness, its lessons extend far beyond these areas. Overall, Switch ON is a must-read for anyone striving to become the best version of themselves in every aspect of life.“
“Kiky has never ceased to amaze me with his endless surprises, remarkable adventures, and impressive accomplishments in life. Among our circle of friends, he has always stood out as the one with the greatest curiosity and an unrelenting adventurous spirit, particularly in self-development and seeking a deeper understanding of life. His love for God and family, combined with his enthusiasm and determination in everything he pursues, inspires those around him to aim higher and embrace growth.
This book is a true reflection of his journey - a culmination of his insights, achievements, and profound understanding of self and life. It stands as a testament to his dedication to personal growth and his unwavering commitment to motivating, inspiring, and sharing his wisdom with others.”
“Reading Kiky's personal journey about Switch was truly inspiring. Especially as I'm currently navigating my own struggles with solopreneurship and my 2025 fitness resolution. I wholeheartedly agree with Kiky's definition of ‘Switch’ - The Switch isn’t just about starting; it’s about choosing to step forward even when resistance, self-doubt, or fear are present. It isn’t about simply wanting something or even planning for it; it’s a point of no return. Hope I can turn the Switch On in my own journey ahead. Thank you, Ky, for sharing!“
“This book is such an inspiring read! The way Kiky connects getting fit and strong with the challenges of starting a new business is so relatable. It’s all about having the right mindset, staying resilient, and planning smart to move forward. It’s a great reminder that with focus and dedication, we can achieve amazing things - not just for ourselves, but for the people we care about. Highly recommend it!”
What people say
We have been fortunate enough to collaborate with awesome people in the journey of continuous learning and value creation. Their feedback energised and motivated us to keep going. We are grateful and proud to be part of their stories.
Kiky has been an excellent mentor and guide.
Kiky has been an excellent mentor and guide. His insights on every topic and situation is commendable. He is quick on his feet and has this capability of finding great opportunities at every step of the way. His way of working and his knowledge in the field is extensive. I have learnt so much under his guidance and have still so much more to learn. Every day working with him I learn something new. He has great leadership skills. He is definitely one of those leaders who lead by example and believes in taking his team along in the path of success. He is able to grasp on things which otherwise goes unnoticed and is in turn proven to be extremely important for the work. So wise and intelligent yet so humble and grounded it's really a combination rare to find these days and I am so delighted that we crossed paths and have the opportunity to work alongside with him.
I had a great pleasure working with Kiky as part of my company’s digitalisation efforts.
“Being new to the digital transformation, his patience and experience to bring me through concepts and frameworks helped smoothen the transition and made the learning curve much more gradual as well. Adaptable and customer-oriented, he also worked tirelessly to come up with flexible solutions while handling our account to ensure our expectations were being met.”
His innovation and ambition are always the key factors leading to success of the projects.
"He brought us valuable projects, which had big impact on business development. He has great communication and presentation skills. He is very mindful of details when working with customers. Most importantly, his innovation and ambition are always the key factors leading to success of the projects. Apart from his drive for excellence, he is always open-minded, and is willing to accept and give feedback from or to peers for greater future success. Kiky is definitely a great leader, mentor and peer. It was a pleasant experience working with him."